Joseph Schumpeter coined the term “creative destruction” to describe the way in which entrepreneurs create new products, technologies, methods, and ultimately economic structures to replace old ones (Kopp, 2021). Indeed, if you look at the dominant companies today, such as Google, Amazon and Facebook, they are all relatively new having displaced in importance those of the Industrial Age. However, such ‘Schumpeterian' innovation will be more difficult going forward, if not downright impossible. During the Industrial Age, machines served a specific purpose, which meant that when a new product or manufacturing technology became available, the installed base of machines became essentially worthless. Today, general-purpose computers can easily implement a new product, add a feature or adopt a new algorithm. Furthermore, production functions with information as a key input have a property known as ‘supermodularity’: the more information you have, the higher the marginal benefit of additional information (Wenger, 2012). This gives the incumbent companies tremendous sustained power—they gain more marginal value from a new product or service than a new entrant does.